In today’s post-pandemic world, there has been a surge in the number of women entrepreneurs and women-led businesses, which is undeniably nice to hear, though; women have observed the same biases and a lack of funding opportunities in the business world that have existed for decades.
Individuals have cited several reasons for this huge gap in the difference between securing an investment for men and women, but in the modern world, fostering an inclusive environment is not only important, but necessary to do so. . Women make up half of the population, creating relevant and relevant products to cater to this market could not be done better than by women themselves.
In addition to these barriers, another problem facing women entrepreneurs is the apparent lack of role models and accomplished women to look up to in many male-dominated industries, which further compounds the problem, slowing down the integration of diversity and equality in many such industries. These are some aspects where I see enormous potential for positive and profitable change, not only for women but also for men.
Personal experience with the anti-investment economic environment for women
Over and over, I have noticed how the current outlook and mindset towards women in business and enterprise makes it even more difficult for women to advance in a particular field.
When I started my professional journey in corporate merchandising, my job required me to work closely with brand managers, and I vividly remember how difficult it was to get a meeting with the the most junior marketing director of a particular company. I was pushed through countless hurdles that, in all honesty, I thought were meaningless for just meeting a junior marketing manager.
What I mean here is that women often have to do a lot more to prove their worth in order to succeed in the business world.
In the same way; I once applied for a loan and even approached several angel investors to help fund an experience store I wanted to start, to my surprise I was not asked about my brand and business abilities , but I was greeted with questions such as “Madam, you have a three-year-old child at home, do you think you will have enough time to focus on your business?” The shade of gender bias was crisp and clear in almost every professional interaction I’ve had so far in my career.
However, I am happy to say that I have noticed a gradual shift and acceptance towards women in the business world, and a shift in corporate culture and inclusiveness of the workspace is also evident.
Overcoming prejudice against women entrepreneurs
As slow and sometimes futile as this process may seem, we can all contribute to an inclusive and equal environment for women entrepreneurs and women-led businesses in several ways:
First, we can encourage and support girls from an early age to take on leadership positions and change old school gender concepts to support a modern mindset on this issue; for both boys and girls.
Second, existing women entrepreneurs can be more outspoken and visible in the public eye, to show young girls that there are people in accomplished and successful positions that they can identify with and look to for inspiration and insurance.
Finally, men in leadership and impact positions can hire female talent who can make an impact and build relationships with women through different aspects of the business such as sales, marketing, etc. the same.
Progress and healthy development is a slow but steady process if the right intentions and goals are in place. However, an uplifting mantra is undoubtedly one of the best tools to get through the struggle; mine is perseverance. Regardless of the circumstances, I would advise female entrepreneurs and young girls to hold that word in mind and remember that persistence will be the key to success of any kind.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)