Milwaukee Achieves $ 57.6 Million Economic Impact


MILWAUKEE (CBS 58) – The Milwaukee Bucks’ road to the NBA Championship reportedly brought in $ 57.6 million in direct and indirect spending in the community, according to new data released by VISIT Milwaukee on Monday, September 27.

The numbers come from the three rounds of the playoffs as well as the NBA Finals.

“We are extremely grateful that the fantastic Milwaukee Bucks run has given a boost to our economy,” said Peggy Williams-Smith, President and CEO of VISIT Milwaukee. “These dollars have breathed much needed life into many of the businesses that struggled the most during the pandemic, and they have helped support thousands of jobs. Now I hope our beloved Milwaukee Brewers and their upcoming playoffs can do the same. “

According to the data, the total economic impact figures estimate that spending on accommodation was $ 8.4 million and above, food and drink $ 5.2 million and above, and recreation was $ 6, $ 5 million and more.

Another fun fact from VISIT Milwaukee, between July 18 and July 24, 2021, “Milwaukee” as a Google search term was more popular than it has been in five years, according to Google Trends.

Here’s a breakdown of the numbers:

High level estimated economic impact data

  • First round (May 22-29 vs. Miami Heat): $ 2.7 million in total economic impact

$ 1,491,687 direct, $ 1,225,642 indirect and induced

  • Second round (June 5-19 vs. New Jersey Nets): $ 12.8 million in total economic impact

$ 7,030,063 direct, $ 5,816,500 indirect and induced

  • Third Round (June 23-July 3, vs. Atlanta Hawks): $ 14.1 million in total economic impact

$ 7,757,764 direct, $ 6,395,664 indirect and induced

  • NBA Finals (July 6-July 20 against the Phoenix Suns): $ 28 million in total economic impact (NBA Finals Game 6 alone: ​​$ 5.8 in total economic impact, with an occupancy rate of 82 % downtown and an average daily rate of $ 240)

$ 15,546,762 direct, $ 12,656,750 direct and induced

Total economic impact figures include estimates of spending by businesses on accommodation, transportation, food services, retail, recreation, room rentals, and business services. The data also includes estimates of the indirect impact and the induced economic impact – the money spent between companies to support this activity and the money spent by the employees of those companies. The entire championship race generated $ 1.107 million in total local taxes.

Total direct impact estimated by type of expenditure for all playoffs:

  • Accommodation: $ 8,424,845
  • Transportation: $ 4,258,004
  • Food and beverages: $ 5,219,209
  • Retail: $ 5,819,003
  • Recreation: $ 6,586,263
  • Space rental: $ 38,521
  • Business services: $ 1,210,430

According to VISIT Milwaukee, for the month of July, demand for downtown hotels was boosted by Bucks fans, sports media, the NBA and a few business partners. There were relatively few other meetings and conventions in the market that month, generating significant hotel demand.

Downtown playoff hotel occupancy rates and average daily hotel rates (includes home and away games)

  • Round 1 (4 games): Average occupancy 52%, average ADR $ 128
  • Round 2 (7 games): Average occupancy 50%, average ADR $ 133
  • Round 3 (6 games): Average occupancy 55%, average ADR $ 136
  • Finals (6 games): Average occupancy 64%, average ADR $ 143

Data is based on attendance figures provided by Milwaukee Bucks, blocks of rooms booked by VISIT Milwaukee and additional information from third parties; it was calculated using Destination Internationals’ Economic Impact Calculator for Sporting Events, an investment made by VISIT Milwaukee as it continues to attract larger sporting events through the work of Sports Milwaukee.


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