3x IRONMAN Brand World Championships in 13 months boosts economic impact in St George, Utah

On October 28 and 29, Southern Utah will welcome more than 6,000 registered athletes from 104 countries, regions and territories to compete in the 2022 IRONMAN 70.3 Intermountain Healthcare World Championship Presented by Utah Athletic Commission.

This will be the second year in a row that St George, Utah will host the IRONMAN 70.3 World Championship. The location also made history as the third IRONMAN-branded World Championship event to be held in one location in 13 months – with the region being the first location outside of Hawaii to host the World Championship IRONMAN full distance last May.

This year’s IRONMAN 70.3 World Championship event is expected to generate a total economic impact of over US$30 million.

IRONMAN notes that… “From past IRONMAN 70.3 World Championship triathlons, athletes and their friends and families can be expected to stay an average of six nights in the host city.

‘Between the three IRONMAN and IRONMAN 70.3 World Championship events in St George over the last 13 months, which took place in September 2021, May 2022 and now October 2022, the total economic impact generated by the events is expected to be greater in the United States $85 million.

“We are very grateful to have the opportunity to return to St George and Greater Zion, for what will be two historic days of World Championship racing,” said Diana Bertsch, Senior Vice President, World Championships. for the IRONMAN group.

“Our athletes, volunteers, fans, spectators and staff have expressed their love and admiration for this venue because it offers so much beyond race day. Between local businesses, national parks and Land of Endurance hospitality, the he economic impact of the IRONMAN 70.3 World Championship is widespread in the region, and it is an honor to once again show the world the beauty and magic of Greater Zion.

In addition to two days of races (women on Friday October 28 and men on Saturday October 29), almost a week of side events and festivities, offering activities for the whole family. Activities include: Land of Endurance Fun Run, Intermountain Primary Children’s Hospital IRONKIDS St George Fun Run, plus shopping and sampling local food in the pedestrianized downtown St George, or exploring over 105 km of urban trails.

While athletes are also expected to bring friends and family to the Greater Zion area for the event, additional eyes from around the world will be on Utah as both race days will be available via live coverage on Outside TV, with race preview content available on all IRONMAN social media channels.

“As we host our third World Championship in 13 months, the legends continue to rise,” said Kevin Lewis, director of the Greater Zion Convention & Tourism Office.

“The communities and residents of the Land of Endurance show the incredible sense of optimism and kindness that exists here, and the world is witnessing it firsthand. It is exciting to join so many people in accomplish something so significant.

St George and Greater Zion have hosted IRONMAN races since 2010. The IM 70.3 World Championship course begins with a 1.2 mile (1.9 km) swim in Sand Hollow Reservoir located in Sand State Park Hollow in Hurricane, Utah.

Athletes then move on to a challenging 56-mile (91.3 km) bike ride, traversing desert landscapes with 3,201 feet (1,003 m) of elevation gain and a climb into Snow Canyon State Park and surrounding Washington County.

The 13.1 mile (21.2 km) race will then take athletes over two loops through historic St George town centre, where the finish line is located, with the course also featuring the Dixie Red Golf Course Hills (St George’s first golf course) on one end and Vernon Worthen Park on the other.